# How to run college campaigns with flytedesk

We build the software that colleges use to manage on-campus advertising and aggregate billions of ad impressions across thousands of schools in one place. flytedesk helps brands run results-driven campaigns, integrate authentically into campus life, and measure performance.

## Strategic planning
### Start with clear goals — and a team that knows college
Every partnership starts with strategy. You'll be paired with a dedicated flytedesk team that acts as your college partner.

We'll help you define goals, test messages, explore research questions, and examine past performance to build your program.

## Campus targeting
### Reach the right students, not just more of them
With access to over 2,300 schools, we help select the right fits for your brand. If you have physical stores, we’ll build an audience of colleges within walking distance. If you’re selling a premium product, we’ll find the segments based on household income and student debt loads.

## Creative that fits campus life
Whether you need fresh creative, existing assets adapted, or expert advice, our in-house design team is here to help. Drawing on years of campus experience and direct student feedback, we make sure your campaigns feel authentic and fit naturally into campus life.

## Expert-led execution
### Complete campaign management
#### Media strategy
We'll recommend an optimal media strategy based on your goals, target audience, and budget. We use historical performance data, including per-student investment targets, awareness lifts, and market-share increases, to recommend the right approach.

### How to prep your team for election season
Once campaigns are live, we monitor performance, coordinate with campus partners, and ensure everything runs smoothly. You don’t have to chase answers yourself — we manage the complexity so you can focus on results.

## Track your campaign with full-funnel reporting
You’ll get transparent reporting across every campus, channel, and placement, including real-world proof of performance. We combine performance metrics, brand lift surveys, focus groups, and sales data to show what resonated with students — and how you can apply it in the next campaign.

## Case Studies
### [A Matched-Market Experiment on Campus Media and Student Sales Outcomes](https://www.flytedesk.com/insights/a-matched-market-experiment-on-campus-media-and-student-sales-outcomes)
A four-group matched-market experiment shows that adding sustained on-campus media to digital outreach produces disproportionately stronger student usage and revenue outcomes than digital alone.

### [Competing for Attention: A Campus Study with Google Gemini](https://www.flytedesk.com/insights/competing-for-attention-a-campus-study-with-google-gemini)
A recent campus program with Google Gemini explored a timely question: in a crowded AI landscape, can consistent on-campus presence influence which tools students actually use?

### [When Presence Changes Preference: A Campus Study with Uber Eats](https://www.flytedesk.com/insights/when-presence-changes-preference-a-campus-study-with-uber-eats)
A recent campus program with Uber Eats tested a simple idea: can consistent, visible presence across a college environment shift how students choose between familiar options?

## Ready to bring your brand to campus?
Let's talk

### Want to learn more?
Schedule a call with our team to talk through audience, goals, and next steps.

### Know what you're looking for?
Submit an RFP, and we’ll put together a plan tailored to your goals.