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# Insights

flytedesk runs the largest college insights engine in the country. We survey thousands of students every week to understand how they think, buy, and engage, so our partners can make decisions based on real data. College marketing is full of assumptions — we prefer evidence.

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## Case studies

### A Matched-Market Experiment on Campus Media and Student Sales Outcomes
A four-group matched-market experiment shows that adding sustained on-campus media to digital outreach produces disproportionately stronger student usage and revenue outcomes than digital alone.  
March 30, 2026

### Competing for Attention: A Campus Study with Google Gemini
A recent campus program with Google Gemini explored a timely question: in a crowded AI landscape, can consistent on-campus presence influence which tools students actually use?  
March 29, 2026

### When Presence Changes Preference: A Campus Study with Uber Eats
A recent campus program with Uber Eats tested a simple idea: can consistent, visible presence across a college environment shift how students choose between familiar options?  
March 27, 2026

### A Unified Theory of Campus Media Planning
Prepared by flytedesk, February 2026

### Back-to-School: What Students Buy, When They Buy It, and Why
Back-to-college is not a single shopping trip but a compressed transition period when students establish routines, social norms, and local loyalties.  
March 25, 2026

### College 2025: How Students Shop, Connect, and Make Decisions on Campus
A nationwide study reveals how today’s college students build community, discover brands, and form habits during the critical early months on campus.  
March 24, 2026