# Innovation Lab

An intensive, cohort-based program to transform student media revenue.

Year-round

[Learn more about the Innovation Lab](https://www.flytedesk.com/our-programming/innovationlab)

Is your student media organization ready to level up in 2025? We encourage you to apply for the Flytedesk Innovation Lab, our first audience and revenue accelerator cohort. Through a series of **virtual workshops** and **one-on-one coaching**, we’ll work with you to create a custom roadmap to ramp up your audience or revenue strategy.

Want to improve your newsletter, engage with alumni, revamp your Instagram strategy or launch a completely new product? Cool — let’s do it. Not sure where to start? That’s cool, too. We’ll help you identify your biggest challenge and make a plan to tackle it.

Throughout the program, we’ll discuss things like:

- Working smarter, not harder, to achieve your goals
- Agile project management
- Audience research
- Evaluating and measuring success
- And more, depending on the needs of the cohort

## Program Timeline

- **Application Deadline**  
_February 24 at 11:59 p.m._
- **Participant Selection**  
March 3
- **Program Kickoff**  
**‍** Week of March 10
- **Program Wrapup**  
**‍** Week of April 28

## Program Overview

Over the course of eight weeks, program lead Paige Ladisic Hamzik will work with you in groups and one-on-one to:

- Define your challenge
- Create a hypothesis & project goal
- Map a path to progress
- Execute new strategies and tactics
- Evaluate our success

Each organization will also have a weekly hour-long coaching session with their coach during the accelerator.

## Program Lead

Paige Ladisic Hamzik is our senior manager of publisher programming and innovation. She led advertising and revenue strategy at The Daily Tar Heel at UNC-Chapel Hill for four years, contributing to the team that took the DTH from substantial revenue losses to sustainable revenue growth. She also led product and revenue at _The Assembly_, a startup magazine in North Carolina, for two years before returning to Flytedesk. She’s excited to lead this accelerator and work hands-on with student media.