# Local Ad Sales Training Modules

Practical training to grow local ad sales and campus media revenue.

Year-round

[Training Modules](https://www.flytedesk.com/our-programming/training-modules)

Ready to go from survival mode to growth mode? The flytedesk team is here to help. Sign up for a flytedesk training module to get either hands-on coaching from the flytedesk team or do it on your own time. Flytedesk training modules are designed to help your team level up their local ad sales skills and become confident and strategic sales reps.

## **Ad Sales Training 101**

> **About the module**  
> This training offers beginner-level training in fundamental ad sales concepts. This module is perfect for sales teams with limited local ad sales experience or teams that don’t have a sales team but want to learn the basics. It covers topics such as the sales cycle, media kits, prospecting, and client outreach.

## **Video Lessons**  
Local Ad Sales 101 - Lesson 1  
[Open video in Loom](https://www.loom.com/share/59d75e3c0c224843b6982546034be593?source=embed_watch_on_loom_cta)

Local Ad Sales 101 - Lesson 2  
[Open video in Loom](https://www.loom.com/share/e4b70411081d4a05bf1a9138737790dc?source=embed_watch_on_loom_cta)

Local Ad Sales 101 - Lesson 3  
[Open video in Loom](https://www.loom.com/share/d8275cda2a2641478404bc3d37d46a83?source=embed_watch_on_loom_cta)

Local Ad Sales 101 - Lesson 4  
[Open video in Loom](https://www.loom.com/share/4fa3c3e98d3d4cc4bbb28da94248887b?source=embed_watch_on_loom_cta&t=0)

Local Ad Sales 101 - Lesson 5  
[Open video in Loom](https://www.loom.com/share/43cf61158e8c49b09c766008f1b5009c?source=embed_watch_on_loom_cta)

## **Resources for 101**

### **Documents**
- [Local Ad Sales 101 Deck (PDF)](https://drive.google.com/file/d/1pg3zcztf21k12SEkeJcr_apthW6j3tqj/view?usp=drive_link)  
- [Printable/downloadable media kit must have checklist](https://drive.google.com/file/d/1fIik1IjbbQy4sfPgHAz08H4YVoDmB8Rw/view?usp=sharing)  
- [The Outreach Rule - 1 pager](https://drive.google.com/file/d/1di-rdUNKZN8Svgq9Gy9uIU5j7JSeAZsT/view)

### **Links**
- [The 5 core products of student media](https://www.flytedesk.com/resource-hub-articles/core-5-products)  
- [Guide to growing your student media business - ideal media kit](https://www.flytedesk.com/ideal-media-kit)  
- [Media kit template](https://www.canva.com/design/DAGkQTkEE5Q/6eEQR_abDwHqgPW4X7PoyQ/view?utm_content=DAGkQTkEE5Q&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview)  
- [Media kit examples from our student media partners](https://drive.google.com/drive/folders/1F3OAMuGX9Jh-kOEYSfb1sQP6vr2YqNrI?usp=drive_link)  
- [Prospect list template](https://docs.google.com/spreadsheets/d/10QZ8uFTJeD0JT0F1fWJiWwJzfUL6tAHTBNmlMVVFsg0/template/preview)  
- [Example Sprint: Adding a new e-newsletter product](https://www.canva.com/design/DAGr3_Qo43M/A8dszBWy9yY9fOSrJUz0HQ/edit?utm_content=DAGr3_Qo43M&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton)

## **Ad Sales Training 201**  
> **About the module**  
> This intermediate local ad sales module is designed for sales teams who have a foundational understanding of ad sales but are looking for further guidance to effectively close deals and cultivate stronger client relationships. It dives into advanced local ad sales topics, including client pitching, conducting successful client meetings, and handling common rejections.

## **Video Lessons**  
Local Ad Sales 201 - Lesson 1  
[Open video in Loom](https://www.loom.com/share/ad2fa007721d4adca07cd39f947c250e?source=embed_watch_on_loom_cta)

Local Ad Sales 201 - Lesson 2  
[Open video in Loom](https://www.loom.com/share/a7eabccef5394efb8ef6a5219920c63d?source=embed_watch_on_loom_cta)

Local Ad Sales 201 - Lesson 3  
[Open video in Loom](https://www.loom.com/share/c7165607f40144418caada498c1001cc?source=embed_watch_on_loom_cta)

## **Resources for 201**
### **Documents**  
- [Local Ad Sales 201 Deck](https://drive.google.com/file/d/1cWRdXT4q-2XVXWCltucFfo2HhcNgWOs5/view?usp=sharing)

### **Links**  
- [Flytedesk’s college 2025 report data](https://mcusercontent.com/cb3deec3a5ac5767123564dd1/files/3b11d7db-2c48-9b60-022b-cca36772fcd6/College_2025_report_flytedesk_version.pdf)  
- [Crafting the perfect pitch - 1 pager](https://drive.google.com/file/d/1odSPC6gJ-wXHRrUC7aBu4734dqJ1eGBq/view?usp=sharing)

## **You’ve made it!**

Congratulations on completing both flytedesk local ad sales training modules. Just one last step: Click below to log your completion and share quick feedback with us.

[**Module completed**](https://docs.google.com/forms/d/e/1FAIpQLSfgJ5z2AltNuWm4cx6qKkNYDod5C5eNxcu0aYTV1PMDZiLZjA/viewform)

## Have questions or want guidance?

Our team can help you apply these insights, explore additional resources, or workshop strategies for your campus campaigns.

[Email us](https://www.flytedesk.com/contact)  
[Book a call](https://www.flytedesk.com/our-programming/training-modules#)

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### Additional Content
- Complete your training and utilize additional resources for better performance.