How to run college campaigns with flytedesk
How to run college campaigns with flytedesk
How to run college campaigns with flytedesk
We build the software that colleges use to manage on-campus advertising and aggregate billions of ad impressions across thousands of schools in one place. flytedesk helps brands run results-driven campaigns, integrate authentically into campus life, and measure performance.
Strategic planning
Start with clear goals — and a team that knows college
Start with clear goals — and a team that knows college
Every partnership starts with strategy. You'll be paired with a dedicated flytedesk team that acts as your college partner.
We'll help you define goals, test messages, explore research questions, and examine past performance to build your program.
Campus targeting
Reach the right students, not just more of them
Reach the right students, not just more of them
With access to over 2,300 schools, we help select the right fits for your brand. If you have physical stores, we’ll build an audience of colleges within walking distance. If you’re selling a premium product, we’ll find the segments based on household income and student debt loads.
Creative that fits campus life
Creative that fits campus life
Whether you need fresh creative, existing assets adapted, or expert advice, our in-house design team is here to help. Drawing on years of campus experience and direct student feedback, we make sure your campaigns feel authentic and fit naturally into campus life.
Expert-led execution
Complete campaign management
Complete campaign management
Media strategy
We'll recommend an optimal media strategy based on your goals, target audience, and budget. We use historical performance data, including per-student investment targets, awareness lifts, and market-share increases, to recommend the right approach.
How to prep your team forelection season
Once campaigns are live, we monitor performance, coordinate with campus partners, and ensure everything runs smoothly. You don’t have to chase answers yourself — we manage the complexity so you can focus on results.
Track your campaign with full-funnel reporting
Track your campaign with full-funnel reporting
You’ll get transparent reporting across every campus, channel, and placement, including real-world proof of performance. We combine performance metrics, brand lift surveys, focus groups, and sales data to show what resonated with students — and how you can apply it in the next campaign.
Ready to bring your brand to campus?
Ready to bring your brand to campus?
Let's talk
Want to learn more?
Schedule a call with our team to talk through audience, goals, and next steps.
Build a plan
Know what you're looking for?
Submit an RFP, and we’ll put together a plan tailored to your goals.